“Very first Response has actually been a trusted brand for women for nearly 30 years and we know the several emotions and questions that arise throughout the pregnancy journey. Once seeking answers to her questions, millennial mothers turn to their smartphones,” said Stacey Feldman, Vice President of Marketing, Church & Dwight. “This is why Very first Response pioneered the Very first and just Bluetooth® enabled pregnancy test and app access, which instantly gives her the post she requires throughout her pregnancy quest on the device she’s using most, her smartphone.”
During the three-moment wait time, the user is offered a number of choices to assistance ease anxiety, including:
- Calm Me: Relaxing visual content, such as ocean waves and breathing techniques
- Educate Me: Content that informs her, such as fertility quizzes and top conception questions
- Entertain Me: Videos to assistance distract and entertain her, such as food preparation tricks and playful animals
Following the test result, the Pregnancy PRO app will certainly supply suggested next actions and informative resources, based on the user’s input data. This post can easily range from knowing exactly how fertility works, to pregnancy fitness, nutrition, pregnancy milestones, suggested questions to ask her doctor, and updates on the expected growth of the baby (based on typical gestational development). Content partners featured the app consist of Meredith Corporation, Buzzfeed, RESOLVE and Very first Response reproductive specialists.
“My patients come to me along with a multitude of fertility and contraception questions,” said Dr. Lauren Streicher, engaging in Ob-Gyn and Associate Clinical Professor of Obstetrics and Gynecology at Northwestern University’s Feinberg School of Medicine. “However I can’t be in their residence along with them Once they take that every one of vital pregnancy test. The Pregnancy PRO app experience offers women a wealth of trusted resources and accurate post for their reproductive, pregnancy and fertility-related questions right at their fingertips.”
First Response™ is the leading pregnancy test brand on the market2 and offers a portfolio of products for each step of the pregnancy journey, including ovulation tests, supplements and Pre-Seed fertility friendly lubricant and consistently incorporates the most up to date technology to supply women the highest quality choices throughout these crucial, anxiety-filled minutes in their reproductive good health journey. The Pregnancy PRO Digital Pregnancy Test will certainly have the ability to detect pregnancy as early as 6 (6) days prior to the day of the missed period and along with over 99% accuracy from the day of the expected period.3
First Response™ Pregnancy PRO Digital Pregnancy Test & App Access is now available at severe retailers at a suggested retail rate of $14.99 – $21.99. The Very first Response™ app is available for free download on Android and iPhone machines and in the Amazon appstore. For much more post concerning Very first Response™ Pregnancy PRO, please visit www.PregnancyPRO.com.
About Very first Response™ Products
For nearly 30 years, the makers of Very first Response™ have actually been a pioneer in women’s good health along with a portfolio of innovative pregnancy and ovulation at-residence test kits. Highlights of the portfolio include: Very first Response™ Early Result Pregnancy Test and Very first Response™ Gold™ Digital Pregnancy Test, which can easily be used earlier compared to any type of various other brand on the market to detect the pregnancy hormone hCG; Very first Response™ Women’s good health Multivitamin Gummies; and Pre-Seed™, the #1 fertility friendly personal lubricant. To assistance women get hold of pregnant sooner***, there are likewise the Very first Response™ Ovulation Tests, which assistance to figure out a woman’s crucial fertile days by detecting their LH surge. For much more information, visit http://ift.tt/PGdGea.
About Church & Dwight, Co., Inc.
Church & Dwight, Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide range of personal care, household and specialty products under the ARM & HAMMER brand name and various other well-known trademarks.
* developed in conjunction with Qualcomm Life
** The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any type of usage of such marks by Church & Dwight Co., Inc. is under license. various other trademarks and trade names are those of their respective owners.
*** Sooner compared to devoid of ovulation testing Once directions are carefully followed – See much more at: http://ift.tt/1SUUvuH
1.eMarketter, “Tracking Today’s Patterns of Motherhood, Digital and Otherwise,” 2015
2.Nielson AOC 52 weeks ending 11.14.15
3. Very first RESPONSE™ detects the pregnancy hormone 6 days sooner compared to the day of your missed period (5 days prior to the day of expected period). >99% accurate at detecting normal pregnancy hormone levels. Note that hormone levels vary.
Contact:
Ramsay Hanson, Edelman
212-729-2446
ramsay.hanson@edelman.com
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SOURCE Church & Dwight Co., Inc.
