According to a brand-new market report published by Transparency Market Research “Pregnancy Products Market – U.S. Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 – 2023”, the pregnancy products market in the U.S. was valued at US$266.6 mn in 2014 and is projected to expand at a CAGR of 5.7% from 2015 to 2023 to reach US$439.2 mn in 2023.
Pregnancy is a temporary, yet the crucial phase in a woman’s life. A pregnant woman has actually numerous limitations along with respect to the meals and medications she takes. Thus, it is vital to usage skincare products that avoid or cure skin-related complications and are safe to be used throughout pregnancy and the postpartum period. About 6.1 million pregnancies were reported in the U.S. in 2011. The common skin conditions occurring throughout pregnancy are separated in to 3 categories: hormone-related changes, pre-existing, and pregnancy specific. many of these occur especially in the second and 3rd trimester of pregnancy. Several products are offered in the U.S. in the form of cream, lotion, balm, gel, etc. for pregnant women and nursing mothers.
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Based on product type, the pregnancy products market in the U.S. has actually been segmented in to extend mark minimizer, physique restructuring gel, toning/firming lotion, itching prevention cream, nipple protection cream, breast cream, stressed leg product, and others. The market for these products has actually been extensively analyzed based on their utility, effectiveness, sales, and region-wise presence.
Increasing lot of pregnant women in the U.S. and rise in distribution channels such as hypermarkets, supermarkets, retail stores, and online stores are most likely to fuel the growth of the market in the near future. The pregnancy products market in the U.S. is projected to expand at a CAGR of 5.7% throughout the forecast period from 2015 to 2023. Additionally, growing awareness concerning pregnancy products among the female population in the U.S. is most likely to drive the market in the U.S. However, factors such as edge effects associated along with pregnancy products could hamper the growth of the pregnancy products market. The report supplies a detailed analysis of this higher growth and outlines a feasible growth trajectory at the neighborhood degree in terms of value for each pregnancy product segment.
Stretch mark minimizer was the largest product segment of the market in 2014. About 6.1 million pregnancies were reported in the U.S. in 2011. Nearly 90% of the pregnant women make extend marks throughout pregnancy. extend marks are caused because of tearing of dermis. Moreover, extend marks are produced because of rapid modification in weight, likewise influenced by the modification in hormones throughout puberty, pregnancy, hormone alternative therapy, etc. These extend marks can easily be treated along with extend mark minimizer creams and lotions. Factors such as long term usage of extend mark minimizers (minimum 3 to 5 months), rise in birth rate, and improve in the disposable income are set to drive the extend mark minimizer segment. However, according to some researchers, just a couple of products are offered in the market that can easily avoid or lessen pregnancy extend marks. This is most likely to hinder the growth of the extend mark minimizer segment in the near future.
The others segment features moisturizing creams, face creams, physique wash, and dark spot treatments. throughout pregnancy, motion sickness, hormone fluctuations, and tension bring about loss of water and important nutrients from the body, resulting in flaky, dry, and itchy skin. Moisturizing creams and lotions are used to handle these conditions. The others segment is most likely to expand at the highest CAGR throughout the forecast period because of long term usage of products, higher disposable income, rising awareness among the female population, and increasing lot of pregnancies. The report has actually been compiled in order to update the stakeholders along with the incumbent market dynamics through a graphical illustration and in-depth analysis of severe segments for each region considered in the study scope.
Major gamers operating in the pregnancy products market in the U.S. consist of Clarins Group, Expanscience Laboratories, Inc. (Mustela), Mama Mio US Inc. (Mio), Noodle & Boo, Novena Maternity, Nine Naturals, LLC, and E.T. Browne Drug Co., Inc. (Palmers). The vital market gamers are actively involved in constant innovations and developments related to technology and application to cater to the multi-dimensional requires of the end-users in order to sustain their placements in the U.S.
