Monday, April 18, 2016

First Response unveils world’s first Bluetooth-enabled pregnancy test – Drug Store News

EWING, N.J. — Consumers looking for the the majority of technologically advanced house pregnancy test offered now have actually a brand-new selection from a best brand.

Church & Dwight Co. Inc., the makers of Very first Response brand pregnancy and ovulation tests, has actually rolled out the world’s Very first Bluetooth-enabled pregnancy test stay with retailers nationwide.

Unveiled earlier this year at the 2016 Consumer Electronics Show, the Pregnancy PRO digital pregnancy test syncs straight to the Very first Response app on a user’s mobile device. As soon as synced, the app supplies women along with step-by-step assurance through her testing process, also as a lot of sources to insight decrease pressure throughout the three-min countdown to the result. As soon as the outcome is displayed on the user’s test stick, the outcome will certainly sync to the user’s mobile device and the app will certainly offer a tailored action strategy based on the user’s data input and the test result.

“As quickly as seeking answers to questions, millennial mothers transform to their smartphones,” said Stacey Feldman, VP of marketing, Church & Dwight. “This is why Very first Response pioneered the Very first and just Bluetooth enabled pregnancy test and app access, which quickly offers her the write-up she calls for throughout her pregnancy quest on the device she’s making use of most, her smartphone.”

During the three-min wait time, the user is readily available a lot of selections to insight ease anxiety, including:

  • Calm Me: Relaxing visual content, such as ocean waves and breathing techniques
  • Educate Me: Content that informs her, such as fertility quizzes and best conception questions
  • Entertain Me: Videos to insight distract and entertain her, such as food preparation methods and playful animals

Following the test result, the Pregnancy PRO app will certainly supply suggested next actions and informative resources, based on the user’s input data. This write-up can easily range from discovering exactly how fertility works, to pregnancy fitness, nutrition, pregnancy milestones, suggested questions to ask her doctor, and updates on the expected growth of the baby (based on typical gestational development). Content partners featured the app consist of Meredith Corporation, Buzzfeed, RESOLVE and Very first Response reproductive specialists.

First Response Pregnancy PRO Digital Pregnancy Test & App Access is now offered at retailers at a suggested retail rate of $14.99 – $21.99. The Very first Response app is offered for free download on Android and iPhone machines and in the Amazon appstore.